Well, what is your first option when you have to store a website's URL? You are certainly going to bookmark it in your browser and check them again whenever you want but what if you have a list of bookmarks stored in your home pc and you are away somewhere and suddenly you need to visit a site that you had bookmarked and forgot it's URL. Now you are stuck. You either have to get back to your home pc or do extensive search on Google to hopeful find the site.

But there's one more option and that's called social bookmarking. After the rise of Web 2.0 social bookmarking developed very quickly. Tons of websites flashed all around webs inviting users to add their favorite website's list into their database. Normally, Social bookmarking sites work on same principle of traditional bookmarking. You add a website and tag it with a keyword and it appears on your profile page. So, next time whenever you need to see your favorite website just open your profile page from your social bookmarking site and all of your links will be placed in front of you.

Social Bookmarking for online promotion.

Social bookmarking sites provide a good platform for online promotion. They give a place where you can add your links and show it up to millions of users of the sites. Moreover sites like del.icio.us, Stumbleupon and Digg.com have grown in such a tremendous speed on providing quality traffic that sometimes the amount of traffic from a social bookmarking website exceeds the amount of traffic coming from Google or Yahoo!. This has changed the way web marketers used to promote their website. Sites like Digg and Stumbleupon have a huge army of diggers and stumblers who are always proactively waiting to add the content into the sites and visit the sites that come up in results. There have been lots of stories where traffic coming from Digg or stumble have created Bandwidth Outage to many websites, so you can understand how powerful these sites have become and what potential they have to promote a site.

Expertise Social bookmarking

In recent days content syndication and sharing are growing like never before and that's all because of social bookmarking sites. According to a survey conducted by Pew Internet and American Life project almost 28% of internet user are using social bookmarking sites to tag or categorize there contents like photos, news and blog posts.

For companies that are big and have a good IT consultants will not have problem implementing social bookmarking into their system but how small and medium sized business are going to do it ? Well, its lot easier and cheaper to implement social bookmarking tools into your site. The increase in Web 2.0 sites have brought in many free tools that you can use to easily integrate the power of social media into your sites. These tools help your users to syndicate and share the content with social bookmarking sites helping you reach the front page of these social bookmakring sites. Most Web 2.0 sites and platform like blog hosting softwares come built in with these tools but it is responsibility to owners of traditional sites to implement these tools into their sites. Only blogposts are not the thing to be bookmarked. You should also add Press Releases, articles, updates and any content you publish into these social bookmarking sites.

Social bookmarking is a powerful tool and if used properly can give more return than even paid campaigns fail to provide. So, next time whenever you write a blogpost don't forget to digg it.