Many things have changed since internet first started. More and more people are going online and internet has come up as a brand new media for the marketers' world. But one thing has been a serious problem for most internet marketers since they started marketing online and that is international monetization. In early days traffic from outside of US was not correctly valued and still today the problem remains as it was in those days.

There is lots of traffic that comes from countries like China and India but they are never considered valuable by PPC or ad network companies.

Most ad network rely on traffic from US and the traffic that come from out side US is generally not monetized. So, even of you have a high traffic blog, your 50% of impressions will go unmonetized. There are few ad network that do monetize non- US traffic but they all have there local offices present in those countries which help them cater the customers of that particular country. Besides, that no other ad network or PPC company thinks of monetizing non-us traffic because according to them income from non-US traffic does not yields much to them.

But this is changing through times. At ExoClick, we focus a lot on those countries and try to monetize quality traffic from all over the world. This helps publishers to monetize 100% of their traffic whereas advertisers get cheap quality sources of traffic from different countries. This is high time ad network and PPC companies should think of this major gap between US and non US- traffic. There is a lot of quality traffic that is waiting to be monetized and is going in under market pricing. But the questions still arises that Does non- US traffic performs less that the US traffic or is it well valuable. It is the question, marketers have to answer and this is the right time both in terms of money and resources to be invested to monetize this international traffic. I hope companies think on it and take this opportunity before the whole market goes on another boom to monetize international traffic.