Buy clicks
Monetize your traffic
The Pay Per Click Blog.
PPC Technologies, PPC Strategies and News.
Let's grow your sales!
Monetize your traffic
The Pay Per Click Blog.
PPC Technologies, PPC Strategies and News.
Let's grow your sales!

21 SEP 2007
Blogs and Blogging are growing as a new fashion on internet. There has become a trend of blogging and it seems everyone is starting his or her own blog. Well, most do it for fun and some do it to showcase their talent while many wish to make money out of it. Blogs are an easy way to open your identity on internet. You don't have to be too web savvy to get a blog and run it. All you need is a simple signup on any free blog provider like wordpress.com or Blogger.com and you are of to start a blog.
Well, running a blog is something and making money out of it is something else. You need to have some extensive knowledge before you can make some decent money from your blogs. You will need a basic training on some technical parts like to maintain and update blogs code, customizing the data and on top of it hosting it one your own server. While you can choose free blog providers like bloggger.com to host your blog but its lot better to host it on your own server which will give you more flexibility to customize the blog.
Running a blog is easy but making money out of it is a bit hard. You have to be consistent with your blog to get some decent traffic which in turn will convert into clicks. There are many ways of monetization that you can implement on your blog and test which one works best for your blog. Following are few tips you should always try when you plan to make money out of blog.
Contextual and In-page Ads
This is the most common way to make money from blogs. You can use contextual ads from Exoclick.com to monetize your blog. If you are a famous blog and have a good amount of readership then your traffic will automatically turn into clicks which will bring in more money. But just inserting ads into blog does not complete the process. You have to use the ads according to your site and in the best way so it increases the Click through Rate. Your users have to click your ads in order for you to make any money. SO, it's very important that you mix-up your ads with the content to have more clicks. You can always have the professional help of ExoClick to monetize your blog through contextual advertisement.
Affiliate and referral links
Affiliate links have been one of the most interesting make monet online tool. There are people making 6 figure income only through affiliates and referrals. You can too use affiliate and referrals links of other products that you like and can promote it through your site. If your visitors like your product and buys it then you are going to have a good income through the commission. It is very easy to add affiliate links on your blog but it is hard to find people buying your product. Your product has to be very good which strikes the user and he buys it. So, when you decide on the product, think carefully on what you choose and whether it suits your blog theme or not.
Soliciting though blogs
In this process you won't be selling anything to your viewers, but rather will depend on their kindness and will seek their help. You can ask donations and contributions either in form of money or goods for a charity or things like that. If your viewers like what you write and what you are offering them then they are certainly going to help you. Though this does not seem a ethical way to make money but there are people who do it.
Blogging to market
Blogs make it easy to market your product or service. If you have a product or skill to do something like designing or programming then you can promote your service through your blog. Blogs are a great way to find new potential clients and if you can have decent promotional campaign then it wont be too late that you will have tons of projects flowing to your way.
Blogs have turned into a powerful tool for marketing world and it has got great potential to change the way companies do their business. Blogs have brought customers closer to the companies and have made direct conversation easier. So, never underestimate this power and start blogging now.
No comments | Add to Del.icio.us

20 SEP 2007
Well, what is your first option when you have to store a website's URL? You are certainly going to bookmark it in your browser and check them again whenever you want but what if you have a list of bookmarks stored in your home pc and you are away somewhere and suddenly you need to visit a site that you had bookmarked and forgot it's URL. Now you are stuck. You either have to get back to your home pc or do extensive search on Google to hopeful find the site.
But there's one more option and that's called social bookmarking. After the rise of Web 2.0 social bookmarking developed very quickly. Tons of websites flashed all around webs inviting users to add their favorite website's list into their database. Normally, Social bookmarking sites work on same principle of traditional bookmarking. You add a website and tag it with a keyword and it appears on your profile page. So, next time whenever you need to see your favorite website just open your profile page from your social bookmarking site and all of your links will be placed in front of you.
Social Bookmarking for online promotion.
Social bookmarking sites provide a good platform for online promotion. They give a place where you can add your links and show it up to millions of users of the sites. Moreover sites like del.icio.us, Stumbleupon and Digg.com have grown in such a tremendous speed on providing quality traffic that sometimes the amount of traffic from a social bookmarking website exceeds the amount of traffic coming from Google or Yahoo!. This has changed the way web marketers used to promote their website. Sites like Digg and Stumbleupon have a huge army of diggers and stumblers who are always proactively waiting to add the content into the sites and visit the sites that come up in results. There have been lots of stories where traffic coming from Digg or stumble have created Bandwidth Outage to many websites, so you can understand how powerful these sites have become and what potential they have to promote a site.
Expertise Social bookmarking
In recent days content syndication and sharing are growing like never before and that's all because of social bookmarking sites. According to a survey conducted by Pew Internet and American Life project almost 28% of internet user are using social bookmarking sites to tag or categorize there contents like photos, news and blog posts.
For companies that are big and have a good IT consultants will not have problem implementing social bookmarking into their system but how small and medium sized business are going to do it ? Well, its lot easier and cheaper to implement social bookmarking tools into your site. The increase in Web 2.0 sites have brought in many free tools that you can use to easily integrate the power of social media into your sites. These tools help your users to syndicate and share the content with social bookmarking sites helping you reach the front page of these social bookmakring sites. Most Web 2.0 sites and platform like blog hosting softwares come built in with these tools but it is responsibility to owners of traditional sites to implement these tools into their sites. Only blogposts are not the thing to be bookmarked. You should also add Press Releases, articles, updates and any content you publish into these social bookmarking sites.
Social bookmarking is a powerful tool and if used properly can give more return than even paid campaigns fail to provide. So, next time whenever you write a blogpost don't forget to digg it.
No comments | Add to Del.icio.us

19 SEP 2007
Well, choosing a domain name can be a serious business if you don't start right away. You have to register the domain even before you register your company. If you want your business to have a brand name in internet then you must need a top level domain of your brand in your name. Moreover for business that completely works online requires a good domain name for their business. You cannot just settle for a secondary tld or go for an uncommon name. You domain name must reflect your business name.
In early days it was easy to get a name whenever you require since there were not much domainers in those days but today finding a common English name is almost impossible since almost all dictionary words have been registered or are available only in secondary tld format like in .info or .biz. It is very important that you have a .com domain to have a potential value in internet.
First thing is that almost every common name is registered and second is that there are tons of other business doing business in same name as of yours so, it is highly possible that your business name is already taken by others. You either have to be a big Multi national company to spend huge dollars or have full copyrights of your business name to get the domain back else you will have no luck in getting the domain name for your business.
Now you have very little chance to get a good name. So what options you are left with. Either to go with the full name of your business, but that can be too long in some times can be daunting task to write the domain in the browser's Address bar. You need to focus on short and sweet domain name for your business. There are few steps though you can take care of to get some real good alternative domain name for your business.
1. Go with your business name. If you are lucky enough you will find your business name. If you do so then register it for almost 5-10 years. Moreover if you are planning to expand your business across countries than register the domain for all those countries that you want to expand to.
2. Try your own niche. These days there are lots of newer tld like .tv, .fm, .name, .biz, .jobs, .pro, .travel, etc. If your business falls in any of these category than you can choose the name with these tld too. Though it will be hard initially to promote this name but once you create a brand it will be lot easier to handle such tld.
3. Create a flagship product with a unique name and create brand around it. Make it so popular that your business name goes along with the brand. It can expensive in times but will work if you can create a potential brand name.
4. Go for combinations. Try adding synonyms or extra word to the name. Be careful not to use dashes in domain name. Alternative names too can be difficult to find but they are easier to get than a one word domain name.
Ultimately whenever you decide to register a domain name, do it with a good registration company. Make sure that they provide all the features to handle the domain name with their Control panel. Don't go for cheaper websites that may disappear after few years. So, keep these ideas in mind and register a good name for your business. You will surely find a great name to build your brand online.
In early days it was easy to get a name whenever you require since there were not much domainers in those days but today finding a common English name is almost impossible since almost all dictionary words have been registered or are available only in secondary tld format like in .info or .biz. It is very important that you have a .com domain to have a potential value in internet.
Why registering a good name is so difficult?
First thing is that almost every common name is registered and second is that there are tons of other business doing business in same name as of yours so, it is highly possible that your business name is already taken by others. You either have to be a big Multi national company to spend huge dollars or have full copyrights of your business name to get the domain back else you will have no luck in getting the domain name for your business.
Now you have very little chance to get a good name. So what options you are left with. Either to go with the full name of your business, but that can be too long in some times can be daunting task to write the domain in the browser's Address bar. You need to focus on short and sweet domain name for your business. There are few steps though you can take care of to get some real good alternative domain name for your business.
4 easy steps to find a good domain name
1. Go with your business name. If you are lucky enough you will find your business name. If you do so then register it for almost 5-10 years. Moreover if you are planning to expand your business across countries than register the domain for all those countries that you want to expand to.
2. Try your own niche. These days there are lots of newer tld like .tv, .fm, .name, .biz, .jobs, .pro, .travel, etc. If your business falls in any of these category than you can choose the name with these tld too. Though it will be hard initially to promote this name but once you create a brand it will be lot easier to handle such tld.
3. Create a flagship product with a unique name and create brand around it. Make it so popular that your business name goes along with the brand. It can expensive in times but will work if you can create a potential brand name.
4. Go for combinations. Try adding synonyms or extra word to the name. Be careful not to use dashes in domain name. Alternative names too can be difficult to find but they are easier to get than a one word domain name.
Ultimately whenever you decide to register a domain name, do it with a good registration company. Make sure that they provide all the features to handle the domain name with their Control panel. Don't go for cheaper websites that may disappear after few years. So, keep these ideas in mind and register a good name for your business. You will surely find a great name to build your brand online.
No comments | Add to Del.icio.us

12 SEP 2007
Everyone who works on Internet as a marketer knows very well that viral marketing is a strong tool to increase online sales of a product or any service. It's common for newbie marketers to jump on to this as they hear many good theories behind it but most people don't know what actually is Viral Marketing and how does it works.
Viral Marketing is in a long way attached to the term networks or connecting with people. The more people you have in your address book and more number of emails you can send will help a lot in your viral marketing campaign. It is all about spreading a word about your product or any service. Viral marketing completely runs on marketer's ability to spread the word into his network. You spread the word about your product among your contacts and in turn hope that they will pass that info into their contacts. But only hope cannot help to make a campaign successful. You need to have solid plans so that your customers and contacts become your sales agent and carry further the message about your product or service.
Web 2.0 as a essential carrier of Viral Marketing
Every internet marketer wishes for free traffic to his site and viral marketing does help in it. More over networking with people and increasing your numbers of contacts have grown significantly since the advent of Web 2.0. Viral Marketing is all about networking and Web 2.0 is a grand platform of networking and socializing with huge numbers of people. The social networking sites are an easy way where you can spread a word about your product and if its gets going then the word spread like wild fire.
It is very important to have a good marketing strategy before you start your campaign. You should be able to give your contacts or customers a solid tool that make them an agent of your services unknowingly. You are not going to force your contacts to promote your products but rather create condition where the message is delivered automatically through the process and even the contact gets a benefit from the whole thing. It is every marketers dream that someone else promotes their business time and again and that too for free. Well, this is possible in the field of marketing but the strategy needs to work as it is propounded.
Free Service = Free advertisment
The Best example of any viral marketing campaign can be the free email services. Companies like Hotmail and Yahoo give free email services to almost 700 million customers sending above 100 million emails each day. The basic principal behind these free mail services is the advertisement they show in the email sent and around the user's email inbox. The user is getting the quality services for free and companies make a healthy income by the advertisement. In this process users never know that they become a carrier of company's promotional campaign.
Well, Viral Marketing is a tool every marketer has to keep it in his arsenal. It can bring in free traffic in instant time while contacts or users will get quality services or a powerful tool for their own product.
No comments | Add to Del.icio.us

11 SEP 2007
Many things have changed since internet first started. More and more people are going online and internet has come up as a brand new media for the marketers' world. But one thing has been a serious problem for most internet marketers since they started marketing online and that is international monetization. In early days traffic from outside of US was not correctly valued and still today the problem remains as it was in those days.
There is lots of traffic that comes from countries like China and India but they are never considered valuable by PPC or ad network companies.
Most ad network rely on traffic from US and the traffic that come from out side US is generally not monetized. So, even of you have a high traffic blog, your 50% of impressions will go unmonetized. There are few ad network that do monetize non- US traffic but they all have there local offices present in those countries which help them cater the customers of that particular country. Besides, that no other ad network or PPC company thinks of monetizing non-us traffic because according to them income from non-US traffic does not yields much to them.
But this is changing through times. At ExoClick, we focus a lot on those countries and try to monetize quality traffic from all over the world. This helps publishers to monetize 100% of their traffic whereas advertisers get cheap quality sources of traffic from different countries. This is high time ad network and PPC companies should think of this major gap between US and non US- traffic. There is a lot of quality traffic that is waiting to be monetized and is going in under market pricing. But the questions still arises that Does non- US traffic performs less that the US traffic or is it well valuable. It is the question, marketers have to answer and this is the right time both in terms of money and resources to be invested to monetize this international traffic. I hope companies think on it and take this opportunity before the whole market goes on another boom to monetize international traffic.
There is lots of traffic that comes from countries like China and India but they are never considered valuable by PPC or ad network companies.
Most ad network rely on traffic from US and the traffic that come from out side US is generally not monetized. So, even of you have a high traffic blog, your 50% of impressions will go unmonetized. There are few ad network that do monetize non- US traffic but they all have there local offices present in those countries which help them cater the customers of that particular country. Besides, that no other ad network or PPC company thinks of monetizing non-us traffic because according to them income from non-US traffic does not yields much to them.
But this is changing through times. At ExoClick, we focus a lot on those countries and try to monetize quality traffic from all over the world. This helps publishers to monetize 100% of their traffic whereas advertisers get cheap quality sources of traffic from different countries. This is high time ad network and PPC companies should think of this major gap between US and non US- traffic. There is a lot of quality traffic that is waiting to be monetized and is going in under market pricing. But the questions still arises that Does non- US traffic performs less that the US traffic or is it well valuable. It is the question, marketers have to answer and this is the right time both in terms of money and resources to be invested to monetize this international traffic. I hope companies think on it and take this opportunity before the whole market goes on another boom to monetize international traffic.
No comments | Add to Del.icio.us

