Everyone who works on Internet as a marketer knows very well that viral marketing is a strong tool to increase online sales of a product or any service. It's common for newbie marketers to jump on to this as they hear many good theories behind it but most people don't know what actually is Viral Marketing and how does it works.

Viral Marketing is in a long way attached to the term networks or connecting with people. The more people you have in your address book and more number of emails you can send will help a lot in your viral marketing campaign. It is all about spreading a word about your product or any service. Viral marketing completely runs on marketer's ability to spread the word into his network. You spread the word about your product among your contacts and in turn hope that they will pass that info into their contacts. But only hope cannot help to make a campaign successful. You need to have solid plans so that your customers and contacts become your sales agent and carry further the message about your product or service.

Web 2.0 as a essential carrier of Viral Marketing

Every internet marketer wishes for free traffic to his site and viral marketing does help in it. More over networking with people and increasing your numbers of contacts have grown significantly since the advent of Web 2.0. Viral Marketing is all about networking and Web 2.0 is a grand platform of networking and socializing with huge numbers of people. The social networking sites are an easy way where you can spread a word about your product and if its gets going then the word spread like wild fire.

It is very important to have a good marketing strategy before you start your campaign. You should be able to give your contacts or customers a solid tool that make them an agent of your services unknowingly. You are not going to force your contacts to promote your products but rather create condition where the message is delivered automatically through the process and even the contact gets a benefit from the whole thing. It is every marketers dream that someone else promotes their business time and again and that too for free. Well, this is possible in the field of marketing but the strategy needs to work as it is propounded.

Free Service = Free advertisment

The Best example of any viral marketing campaign can be the free email services. Companies like Hotmail and Yahoo give free email services to almost 700 million customers sending above 100 million emails each day. The basic principal behind these free mail services is the advertisement they show in the email sent and around the user's email inbox. The user is getting the quality services for free and companies make a healthy income by the advertisement. In this process users never know that they become a carrier of company's promotional campaign.

Well, Viral Marketing is a tool every marketer has to keep it in his arsenal. It can bring in free traffic in instant time while contacts or users will get quality services or a powerful tool for their own product.

I could also have named this article "Ronaldinho, go home!"

So I was looking at the top videos of the day on YouTube when I see a video named "Hottie with skills", which I obvioulsy click to watch.

And this is what I see...



Now, I don't know what you think but I found it pretty impressive and enjoyable. But what I found even more impressive is the last image of the video, an ad for the site uMoviez.com

It's not the first time I see videos with this site at the end which makes me thing these people are working hard to hit YouTube's most viewed videos of the day and they are obviously succeeding!

This video was posted yesterday, July 16. So it's online since less than 24 hours and YouTube counted already 180,000+ views of the video. That's a looot of people!

Now, is this actually bringing them any traffic will you ask. Well, looking at their Alexa stats, it seems it does.



If only 1% of the users who have seen the video actually go to their site, that's still 1,800 free visitors they will receive in just a few hours. And the video will probably remain there for quite longer.

This plus the fact they are probably adding hundreds of videos to YouTube everyday, they must drive a nice amount of traffic to their site.

I don't know if that traffic is worth the effort, but at least it's worth a try!
The beauty of it is that this video will spread on the Internet forever with their URL at the end!

*** EDIT: The video has now been removed by YouTube, so it looks like they don't like that too much.

That must be the best example of viral marketing ever! Everyone has seen a Will it blend? video. And as soon as you have watched it, you will send it over to all your friends and contacts, giving them free exposure! YouTube made it really easy for such videos to spread and in just a few hours, thousands of surfers will have seen it.

The videos are pretty amazing, the product itself looks really awesome and it's fun to watch.
Just perfect.

Check the video of their last campaign if you have no seen it yet, obviously, they chose to blend one of the most hyped product of this month, an iPhone!

"Everybody knows that the iPhone can make phone calls, play movies & music, surf the web, and a lot more. But, Will It Blend? That is the question."


Even more amazing, they are selling what remains of this poor iPhone on eBay and as I'm writing this post, the highest bid is already $1,100 - 2x the price of a brand new iPhone!