ExoClick.com just released a new version of its domain parking platform.

The goal of this system is not only to monetize your parked domains, but also to get them indexed in search engines and actually grow the traffic!

Each domain is automatically configured as a search engine friendly web site and it just takes a few clicks to park hundreds of domains.

The best features:

- Make cash thanks to ExoClick.com advertising Network.
- Bulk Add. Park hundreds of domains in 1 click!
- Several payments options, including Epassporte and Paypal.
- A LOT of Search Engine Optimization (SEO) for the domain parked. Among other things:

           - Automatic generation of HTML pages related to your domain.
           - Generation of meta tags.
           - Possibility to select your Template.
           - FREE Backlinks!

And much more! Check on ExoClick.com how to monetize your domains and see all the features available!

Browsing forums and talking with friends, I see that question popping up very often. Is the pay per click working? Should I buy traffic for my site? Do you do money with PPC? ...

I think these questions just don't make sense at all. PPC is mathematics and marketing skills. If you have a web site generating sales, and when you buy traffic, you generate more than what you spend, then you have your answer.

It's not universal science. Your product may work on some countries, not on others. The bids for your keywords might be interesting on some pay per click engines but too expensive for you on others. If you are really serious on trying PPC advertising for your site, you should decide of a budget, and spread it in different ways. $1,000 would probably be the minimum to do a serious test.
Select 5 pay per click engines, set low daily budgets, and analyze it for a week or so. Make sure you can detect on your site the sales coming from each engine and differentiate them.
Use statistics tools to monitor the behaviour of the users. If 90% of the user are just checking the first page and leaving, you know there is a problem and you can make some improvements. Try different approaches and see if you can bring more users on your "sale page".

Eliminate from your campaigns the countries that are not converting on your site.

Competition can be tough, so you might be losing money at the beginning. That's the price to pay to understand what is working for your site. Respect your initial budget and stop the campaigns that are not converting.

Some good places to start:

- Google Adwords
- Yahoo Advertising Solutions
- ExoClick.com
- MSN Advertising
- goClick.com

Good luck!

Adult webmasters are constantly looking for new opportunities to monetize their traffic. 99,99% of adult publishers are using affiliation programs, using a revenue share model.

Competition among these programs is very tough and the adult industry is having some of the most advanced affiliation programs. When new technologies are emerging, the adult industry is very often well in advance compared to other markets. Video streaming, high load servers, innovative billing solutions... the adult business is always innovating.

PPC in the Adult Business

When it comes to PPC, the adult industry is kept behind. A few years ago, when PPC was getting more and more popular, these adult affiliation programs launched a PPC option to their revenue share model.
Today, almost all of them removed that PPC option. They were not able to control fraud and filter the traffic on the countries and niches really converting on their products. They gave up that model and stick with the revenue share system.

On the other side, with their corporate/mainstream image, the big PPC search engines of today do not accept adult ads nor adult publishers in their network.

ExoClick penetrated that market, and with its large experience on the adult traffic, provided lucrative programs for adult advertisers and publishers. ExoClick counts with a set of carefully selected publishers and a wide network of advertisers in the adult market.

What are the advantages of the PPC for adult webmasters?

- There is a term well known in the adult industry: shaving! This word is used when affiliates see some sales "disappear" from their account. Or simply not granted in their statistics. Some affilation programs might be dishonest and remove sales to make some easy bucks or it can simply be a technical problem. With the pay per click model, no more shaving is possible. Each click is paid, no matter how many sales are done.

- Because each click is stored and paid, results are immediate and conversions ratios can be calculated very fast. Using affiliate programs, the sales can sometime be very long to come and earnings projections are difficult to make in these conditions.

- No more need to find alternative affiliate programs for certain countries or niches, the PPC engine is doing it by itself!

- No more need to rotate promotional pages or change the marketing to try to make more sales. Using PPC, this is managed by the advertisers directly!

What are the advantages for the advertisers?

Or: What are the advantages for Affiliation programs owners?

- Targeted traffic. Why get traffic that will not convert on their product? PPC allow to target by country, language, niche or keywords.

- Full control over the incoming traffic and the costs. The advertiser decides of the traffic evolution and volume.

- Affiliation programs could spare the efforts of managing affiliates and use those ressources to improve the products and conversions.

To learn more about ExoClick products and check adult pay per click, visit ExoClick web site.

I just discovered this article on Yahoo: Pay-Per-Click Tips for Attracting Traffic.
It's a pretty complete article with tips and strategies on how to manage your advertising campaigns and increase your profit.

If you are an advertiser and you are buying traffic, you really have to read this.