Pay Per Click (PPC): Advertising model based on a fix cost per click. Medias can be text links, images or even flash movies. The advertiser pay a cost per click and can target its ad to specific countries, languages, categories or keywords.

Bid: The maximum amount that an advertiser is willing to pay for a click.

Budget: The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.

Clickthrough Rate (CTR): The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.

Conversion Rate: The relationship between visitors to a web site and actions considered to be a "conversion", such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.

Cost Per Click (CPC): The cost or cost-equivalent paid per click-through to an advertiser's website.

Cost Per Thousand (CPM): The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer's subsequent actions.

Advertising Campaign: Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries...

Banning: Action from the pay per click service provider when a publisher or advertiser disrespect the rules.

Geo-Targetting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor.

Impressions: The number of times an advertisement is viewed by web surfers.

Keywords: Search terms or phrases targeted by the advertising campaign.

Landing Page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.

Linking Text: The text that is contained within a link.

Rank: How well a particular web page or web site is listed in a search engine or advertising results.

Return On Investment (ROI): The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.

Other terms

Paid To Read (PTR): Program where members earn money for reading email and visiting advertised websites. ExoClick does NOT tolerate these programs, any publisher using PTR will be banned immediately.