DoubleClick is a leading company in the Online Marketing industry and helps agencies, publishers and advertisers to run successful advertising campaigns. They optimize their clients campaigns, mainly by gathering information on surfers, analyzing behavior patterns and providing detailed stats reports.

As Google keeps eating companies every month, it looks like they see DoubleClick as a perfect buy. It seems the deal both companies are working on is close to 3.1 billion dollars! This would be the biggest purchase by Google and there are more and more people concerned about the dominant position that Google is taking. The FTC already started looking into this deal.

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