When I talk to our publishers I'm often asked to what keywords choose to make more revenue with ExoClick. You may be suprised but the answer is none. Yes, you readed it right. You can choose a category to advertise and then leave the kewyord field blank. Our system will screen on your pages top paying ADs for this category.

So, you can ask what is purpose of placing there a keyword field. Well, there is. Let's say that you run a website about Apple's iPhone, the actual closest related category will be mobile phones. It's not targeted enought. You will get more targeted ADs when you will put an "iphone" keyword in keyword field. This should rise your CTR (Click Thru Ratio) and on the end - your revenue.

I hope that the idea of targetting ADs and choosing categories and keywords is more understable for you now. Remember that if you need asistance with placing ExoClick ADs on your websites you can always contact our support. We will do our best to help you.