In this tutorial, I will try to give you some information on how to configure your campaigns with ExoClick and optimize them for the best conversions.

Account Funding

Note that ExoClick is only working with pre-payments. You decide what you want to pay and when you want to pay it. The minimum amount is $10
Today, we accept payments through Paypal, credit card, ePassporte and wire transfer. (Minimum amount for wire transfer is $500)

New Campaign

Once your account is funded, you can start creating campaigns. There is no limitation on the number of campaigns you can create.



There is 3 main sections for the creation of a campaign.

1. The campaign information.

Name of the campaign: This is just a name for you to remember what you are targeting in this campaign. Example: "MyProduct.com - Blogging Category - All countries"

CPC: Fixed "Cost Per Click" price you want to pay. If you want to bid $0.15 for this campaign, then you should enter 15. (Minimum bid is only $0.01)

Maximum number of Clicks: Number of clicks you want to receive for this campaign. You can just set a very high number if you don't want to have any limitation.

Ad type: Type of advertising you want to set. For now, you can choose between text or banner.

2. The targeting

This section is very important as this is where you configure WHERE your ad will appear.

2.1 Categories: Selecting a category is an easy way of getting wide exposure as your ad will be shown for that full category!
If you select some sub-categories, your ad will be shown on the selected sub-categories only.

I strongly recommend to select a category, and no sub-categories.

2.2 Countries: By default, there is no countries selected, which means your ad will be shown EVERYWHERE. If you want to restrict the geo-localization of your ad, just select the countries where you want your ad to be shown. (For selecting multiple countries, just keep the key "CTRL" pressed and select the countries you want)

2.3 Keywords: Add here your list of keywords so your ad will be shown on these searches. Note that if you selected a category, you can leave the keywords field empty.

2.4 Sites: By default, there is no sites selected, which means your ad will be shown on the full network. If you want to display your ad only on specific sites, then enter here the list of hostnames.

Example:
blog.exoclick.com
loudsearch.com
loveseeking.net

Tip 1, CATCH-ALL traffic: You can buy traffic from the FULL Network by using the sign "%" in the keywords list. By doing so, you ad will appear for all keywords, all categories, all sites, as far as your bid is sufficient. This is the maximum exposure you can get.

Tip 2, dynamic ad: You can use the tag "{keyword}" in the title and description of your ads to replace dynamically the tag by the search term. E.g. if you set the title of your ad as "{keyword} ringtones" and someone search for "Dido", the title of your ad will be "Dido ringtones".

3. Advertisement data

This is what the surfers will see.

Title: Enter the title of your ad. Try to make it as short and catchy as possible!

Text: Description of your ad.

URL: Where the surfer will be sent. Make sure your URL start by "http://"

URL to display: As your real URL can look complicate, with long parameters, etc... you can enter here a more friendly URL that the surfers will see. The real URL will not be shown.

I hope this tutorial was helpful and shed some light on the campaigns creation. If you still have some problems, then you know where to reach us.