A landing page is the first page a visitor to your website sees. Landing Pages used to be very important back in the days of email marketing, nevertheless, landing pages haven't lost any of their luster along the years and are still considered important. The reason why landing pages are important nowadays is because many affiliate marketers use them to sell their products that they have formerly advertised via programs such as ExoClick or AdWords. Why? Because landing pages are the new direct marketing technique, and anyone that owns a website can be a direct marketer. This might sound a big complicated, but it's much of a fuss really, a landing page is the page that the possible buyer, that 'landed there' via an ad he clicked, sees the first time. That page is going to be focused on the appraisal of one single product.

What makes landing pages so special

Studies have shown that landing pages can only create several actions, like:

* Get a visitor to click (to go to another page, possibly on your site or on someone else's).
* Get a visitor to buy (the ideal case).
* Get a user to register (works good if you plan on sending ads via email).
* Get a visitor to spread the word (tell his friends, family and so on).
* Get a visitor to implicate (this could include posting a comment, a suggestion or feedback, etc).

What makes landing pages really special is the fact that all the attention of that page is focused on one single product : the one you're selling (or offering for free). To make a landing page work properly, you have to ask yourselves if you were the visitor (possible buyer) of that page, what would the person that created the page want you to do.

Would he want you to:
a) Click on his ads, go to his page and afterwards leave, thus, making him loose money for nothing.
b) Click on his ads, go to his page and contribute, thus, giving him a heart warming sensation that he did something good.
c) Click on his ads, go to his page and possibly buy something that's worth the money.

First impression is something that matters the most for a first time visitor. If you are to cluster your pages with all sorts of ads and stuff like that, you will definitely have a low CR. If you are going to have a nice clean page, focusing on only one product, you're half way there, remember though, don't start your product description with the price, that might intimidate them. Remember that landing pages are not wandering generalities, they are specific measurable offers.