In response to the increasing demand for quality text links, ExoClick launched a new offer, selling cheap text links ads on the high PageRank sites of its Network.

You can buy these text links ads using Paypal for an affordable price and quickly boost your search engine results.

Don't mix these links with the pay per click ads. The goal here is to generate some quality backlinks to your site, thus improving your rankings on search engines and boost your traffic from Google, Yahoo, MS Live and the others. Not to generate clicks from those links directly.

Is it really worth it to pay for backlinks?

If you don't have any content on your site, or very poor quality content, then no, it's not.
But if your site has some quality content, then yes, definitely. And let me tell you why...

The SEO (Search Engine Optimization) is becoming a key element when lauching any Internet project. Techniques have evolved and the easy days are over. If you want to get search engine traffic and be well ranked in the search engine result pages, you have to fight hard for it.

There are hundreds of criterias to optimize your web site and improve your search engine rankings. However, one of the most important criteria is the number (and the type) of web sites linking to your site.

Even though the search engines algorithms are extremely complex, the approach they use regarding the popularity of a site is simple. If a lot of web sites are linking to your site, and moreover, these web sites have a good "reputation", then your site must be of some interest. Which means search engines will give it more weight (crawl it more often and deeper) and rank it better.

If you are serious on the SEO you are doing on your site, text links ads are a no brainer. Your competition is probably already buying some links...

Have a look at ExoClick.com to buy cheap text links easily.

This is not really new but I am amazed to see that searching "miserable failure" on Google still return http://www.whitehouse.gov/president as first URL. This George Bush Google bomb was done over 3 years ago and it's still there!

Looking a bit further, I see that Google actually commented this "issue" on their blog in September 2005. They even configured some Adwords on the terms "failure" and "miserable failure" to link to that article.

But it really looks like they have no intention to do anything about it. And this confirm something we already know. Backlinks and anchor text used in these backlinks are extremely important to achieve good rankings on Google.

Now, as experimenting is a great way to learn, I'm going to launch my own little bomb and see what happens, hehe. Let's try with a search term that is not too popular on Google and see if I can get a site on the first page!

So what is needed to make its own Google Bomb?

1. A victim. And my choice will go to http://www.dmoz.org as they usually take 1 year or more to accept a site, which is pretty annoying.
2. A search term. As DMOZ's subtitle is "open directory project", I think "closed directory project" would be a good one. It's not going to be easy as there is already 3 million pages indexed with that term on Google, but only 204 pages indexed on the exact term "closed directory project" so let's see.
3. Create a few backlinks, mentionning that DMOZ is a closed directory project.
If you want to help, don't hesitate to create a link!

Results in a few weeks...

I just thought I'd share the forums and sites I'm reading to keep in touch with the PPC and SEO community.

DigitalPoint Forums - http://forums.digitalpoint.com/
A reference. Forums about Search Engines, Marketing, Business, Design & Development... A big community with very interesting threads. More than 45,000 members!!

The V7 Network - http://www.v7n.com/forums/
Marketing and Web Development. A very busy SEO Forum. More than 17,000 members.

WebmasterWorld.com - http://www.webmasterworld.com/
Huge site, very known of webmasters. A lot of forums about search engines, PPC and webmasters news. But moderation is pretty strict and some sections are not free.

SEO Chat - http://www.seochat.com/
Lots of articles and nice SEO tools. (keywords density, meta tags analyzer, PageRank lookup...)

SEOMOZ.org - http://www.seomoz.org/
A nice site and blog about SEO.

Webmaster Talk - http://www.webmaster-talk.com/
Forum with a smaller community but growing. And interesting threads.

SEO Book - http://www.seobook.com/
Aaron Wall's blog about SEO.